Tuesday, February 24, 2009
After being completely focused on web design and internet marketing for the last two years I am now fully aware of the importance of S.E.O. However most small business owners do not even know what SEO is, let alone how important it is to the success of marketing their business online.
What exactly is Search Engine Optimization?
Basically it is the things you do to a website, on and off the page that get your website listed on the search engines when someone is looking for what you are offering on the internet.
The better you optimise you website for your particular keywords (the search terms you want to be found for online) the higher up the search engines your website will appear.
SEO is important for any business that is trying to successfully get new clients via the internet. The purpose of SEO is to improve the amount and quality of traffic to your website through the search engines and the natural or organic search results.
If you site is not optimized for the search engines it is not going to be ranked when potential customers are searching the internet for what you do. As there is so much competition in business these days, if you can get your website higher up in the search engines than your competitors it is obviously going to give you a big advantage over them when people are searching for the types of products or services you offer.
Often, when a website is built, there is not usually enough thought or attention put into the S.E.O. of that site in the initial build. S.E.O. is easier to do than you probably think, by just following a series of simple steps you can get your site high up in the search engine rankings and receive more traffic from potential customers.
So the main 3 reasons why S.E.O. is important are:
1) More Traffic - The higher up the search engines your website appears the more visitors your website will receive, and if your website is a business website then those visitors are likely to be potential customers.
2) It is Free - Once the SEO is working for you potentially it is free marketing, as the clicks to your website are not costing you any extra money.
3) Credibility - If your website appears at the top of search engines then your potential customers or website visitors can perceive you as being the best in your field, which will go a ling way in improving your credibility.
Want to know more about how you can get your website listed on the 1st page of Google check out my Free Report: SEO Secrets
Leonardo Wood specialises in teaching website owners how to do their own SEO.
For Instant SEO Tips to Help You Get Your Website on the 1st Page of Google click: SEO Tips